CHICAGO – Foodservice operators head to Chicago May 18-21 for the annual National Restaurant Association Restaurant, Hotel-Motel Show and the International Beer, Wine and Spirits Event May 19-20.
This year’s event at McCormick Place has a major focus on sustainability, offering a series of seminars on the topic and looking at the facts and fiction of food sustainability, saving money through sustainable best practices, sustainable foodservice design, how global leaders address sustainability in the food chain, and how to save money and create alternative revenue stream through recycling and composting waste material, says Jeff Clark, director of the association’s Conserve Sustainability Education Program.
The goal is to help operators improve their bottom line as well the bottom lines of their and communities.
On May 21, Ted Turner and his business partner, George McKerrow Jr., co-founder and CEO of the 44-unit Ted’s Montana Grill, will discuss “The Evolution of Sustainability” and highlight the environmental challenges threatening the planet. They’ll look at voluntary initiatives that could help conserve valuable natural resources.
McKerror will discuss what operators can do in their everyday operations to lessen the carbon footprint and create more sustainable businesses. The partners will be joined by Todd Wilkinson, an environmental journalist, during the presentation.
At another event this year, operators will join NRA and McCormick for Chefs on May 20 at 3:30 p.m. when the winner of the first annual Kids Recipe Contest will be announced. The program complements the Kids LiveWell effort launched last year and will highlight award-winning recipes from restaurants around the US that offer tasty, healthful menu options for young people. Celebrity Chef Marc Murphy will kick off the event.
The Show’s special keynote speaker on May 19 at 3 p.m. will be Howard Schultz, chairman, president and CEO of Starbucks.
Other special events include the Kitchen Innovations awards for equipment manufacturers and the FABI Food and Beverage Innovation Awards) plus the Operators Innovations Award. This year’s honorees for innovation include several Northeast operators, among them, Ninety Nine Restaurants, Woburn, MA, in the Food Safety category for an allergy alert system; Overlook Medical Center in Summit, NJ, in the Health and Nutrition program for an initiative that rewards customer for healthier food choices; Aramark Higher Education, Philadelphia, PA in Menu Development for a new menu with 100 choices, inspired by such trends as healthy options, seafood, vegan/vegetarian entrees and international cuisine; and Pret a Manger, New York, NY in the Sustainability category for working with a third party to create a sustainability program they share with the industry. It includes four-stream front of the house recycling, additional recycling, and back of the house composting plus waste diversion that diverts 55 percent of waste from landfills and results in 40 percent of excess food being donated to the homeless.