WHITE PLAINS, NY – Heineken USA recently launched Amstel XLight in three markets – Boston, Arizona and Texas. It’s a light brew – 90 calories and two grams of carbs, 4.2% ABV. The goal is to set a new standard for a session able, premium beer with full flavor not found in other ‘light’ offerings.
This beer meets its goal of delivering premium imported beer taste while meeting the needs of those with active lifestyles and offering refreshing flavor. It’s a low-cal, low-carb beer that is available in 6-pack bottles, 12-pack cans and bottles, and a 24oz. single serve can. It will be bolstered with a marketing campaign around the slogan: “90 Cals, 2 Carbs. Finally, an Extra Light Beer with Great Taste.”
Amstel’s brewing tradition in Amsterdam dates to 1870. Visit www.amstelxlight.com.