Tag Archives: Don Q Rum

Destileria Serralles initiates hurricane relief efforts across the globe

PONCE, P.R. –  In the aftermath of Hurricane María and its devastating path through Puerto Rico, Destilería Serrallés, Inc., producer of Don Q, Puerto Rico’s #1 family of premium rums, concentrated its initial efforts on ensuring the whereabouts and safety of its employees. Immediately thereafter, the distillery quickly shifted its focus towards restoring its operations and assisting Puerto Rico with much needed aid.

“As in other parts of the Island, the southern region, where the Distillery is based, is still offline in terms of the telecommunications infrastructure, making the company’s recovery efforts very challenging. A total lack of electric power and communications are the greatest obstacles that we are currently facing, along with the personal challenges and difficulties our employees are dealing with”, says Philippe Brechot, president and CEO of Serrallés.

On September 24th, the company launched a fundraising program throughout the United States, including Miami, New York, Houston and over a dozen other cities. Each participating bar in that program is crafting a special drink menu with Don Q Rum where net proceeds will be matched by Serrallés and all proceeds donated to relief efforts. The company is working with Puerto Rico Rises, an initiative led by first lady Beatriz Rosselló, and the nonprofit ConPRmetidos, in partnership with Foundation for Puerto Rico to raise funds for those affected by Hurricane María. At present more than 40 fundraisers are currently under way with additional events being scheduled every week.

Serrallés is also actively collaborating in helping facilitate temporary work on the mainland for local bartenders who have been out of work for several weeks as a result of Hurricance Irma and Hurricane María. The bartending and hospitality community’s response has been immediate and overwhelming, supportive and eager to help in any possible way. At present, 21 bartenders have signed up to receive the company’s support and more than 80 bars in the mainland have offered help via temporary employment or housing local bartenders during this emergency.

The company’s stateside employees in Miami, Boston, New York, Chicago, Washington, D.C., San Francisco, Los Angeles and Dallas have also been very active in organizing collection centers for Puerto Rico Rises to collect a wide variety of basic necessities to help families on the Island. Other grassroots efforts are underway.








At Destilería Serrallés, Philippe Brechot succeeds Félix Serralles, Jr.

PONCE, PUERTO RICO – At Destileria Serrallés, a premium rum purveyor here, longtime President and CEO, Félix J. Serrallés, Jr., retired after 36 years at the helm of one of America’s oldest family-owned businesses. A member of his family’s fifth generation, . Serrallés  led the company’s development and growth since 1981, accomplishing a leadership position in the production and sale of rums in Puerto Rico, along with reaching unprecedented business milestones in export markets in the U.S. and across the globe. The Serrallés family has been crafting exceptional rums since 1865 and today, its flagship brand Don Q, is the leading rum in Puerto Rico, experiencing sustained growth in the American market. He will continue as chairman of the Board of Directors.

Succeding him, Philippe Brechot becomes president and CEO of Destilería Serrallés, Inc. He brings more than 25 years of industry experience in international management, distribution and marketing witha proven track record working in leading companies like Moët Hennessy, Diageo and most recent William Grant and Sons, where he was managing director for Latin America.

“We are fortunate to have found Philippe, a proven executive with ample experience growing premium brands in global markets. He will be an asset to lead our team as we continue to expand our brand’s footprint throughout the global spirits market”, says Serrallés.

Meanwhile, Roberto J. Serrallés will continue in his current position as president of Serrallés USA, the USA distribution company of Destilería Serrallés, and as a member of the Board of Directors of Destilería Serrallés. In addition, John Eason will continue in his role as COO and executive vice president of Serrallés USA in charge of overseeing the operations, including distribution, sales and marketing in the USA market for the company.

“We have developed a solid team in the USA and we will continue to focus on growing Don Q in this important market. I am confident that Philippe’s experience in developing premium brands will create a unique synergy that will strengthen our ongoing efforts in the USA and beyond,” Félix Serrallés declares.

The Spirit(s) World – Don Q Pasión

The heat and excitement of passion fruit are captured in this lovely rum from Don Q Rum – Pasión, aged a year to a year and a half and redolent of the passion fruit juice with which it is infused plus hints of guava and peach nectar. You’ll want to play with flavorful cocktail opportunities although it’s perfect by itself on the rocks and would probably be tasty with club soda and some sliced peaches. Here’s one suggestion from Don Q:

White Passion
1 1/2 oz. Pasión
1/2 oz. DonQ Cristal
1/2 oz. passion fruit puree
1/2 oz. simple syrup
Combine, mix, top with Club Soda