PONCE, PUERTO RICO – At Destileria Serrallés, a premium rum purveyor here, longtime President and CEO, Félix J. Serrallés, Jr., retired after 36 years at the helm of one of America’s oldest family-owned businesses. A member of his family’s fifth generation, . Serrallés led the company’s development and growth since 1981, accomplishing a leadership position in the production and sale of rums in Puerto Rico, along with reaching unprecedented business milestones in export markets in the U.S. and across the globe. The Serrallés family has been crafting exceptional rums since 1865 and today, its flagship brand Don Q, is the leading rum in Puerto Rico, experiencing sustained growth in the American market. He will continue as chairman of the Board of Directors.
Succeding him, Philippe Brechot becomes president and CEO of Destilería Serrallés, Inc. He brings more than 25 years of industry experience in international management, distribution and marketing witha proven track record working in leading companies like Moët Hennessy, Diageo and most recent William Grant and Sons, where he was managing director for Latin America.
“We are fortunate to have found Philippe, a proven executive with ample experience growing premium brands in global markets. He will be an asset to lead our team as we continue to expand our brand’s footprint throughout the global spirits market”, says Serrallés.
Meanwhile, Roberto J. Serrallés will continue in his current position as president of Serrallés USA, the USA distribution company of Destilería Serrallés, and as a member of the Board of Directors of Destilería Serrallés. In addition, John Eason will continue in his role as COO and executive vice president of Serrallés USA in charge of overseeing the operations, including distribution, sales and marketing in the USA market for the company.
“We have developed a solid team in the USA and we will continue to focus on growing Don Q in this important market. I am confident that Philippe’s experience in developing premium brands will create a unique synergy that will strengthen our ongoing efforts in the USA and beyond,” Félix Serrallés declares.