Tag Archives: Promotional Partnership

Barrows Intense and Mad River Distillers team up

BROOKLYN – Barrow’s Intense Ginger Liqueur, handmade here, has a new promotional partnership with Vermont-based Mad River Distillers, producers of Mad River Bourbon.
The new Mad River Bourbon Whiskey is a take on bourbon’s affinity for ginger with a simple build of the bourbon, Barrow’s Intense, lemon and soda.

“We’re serious about how we make Barrow’s Intense,” says founder Joshua Morton who notes that Mad River Bourbon is made with the care and attention to detail that his company gives to Barrow’s. The high corn mashbill of 70 percent Vermont Corn with wheat, oats and barley spice notes has a smooth finish and the bourbon is “grain forward with sweet oak and spice notes,” he declares. At Mad River, President Mimi Buttenheim adds that the Intense Smash rollout with Mad River Bourbon will occur late this year. Both are available through MS Walker in MA, ME, NH and RI currently.

Barrow’s Intense Ginger is made with lots of fresh ginger for a bold, highly aromatic liqueur with the distinctive flavor of spicy ginger. It’s gluten free, certified Kosher and is 22 percent alcohol by volume, and can be served neat or over ice. To taste, visit www.barrowsintense.com

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